Top 5 Social Apps on Android in Madagascar Q4 2023

Performance of Top 5 Social Apps on Android in Madagascar Q4 2023

In the fourth quarter of 2023, the top social apps on Android in Madagascar exhibited notable performance trends, as identified by Sensor Tower. Here we provide a detailed breakdown of the weekly downloads, revenue, and active users for the leading apps: Facebook Lite, Facebook, TikTok Lite - Save Data, TikTok, and Instagram Lite.

Facebook Lite

Throughout Q4 2023, weekly downloads for Facebook Lite started at 9.3K in late September, experiencing a slight dip in early October to 7.1K, but then climbed to peak at 11.1K by the end of October. Active users for this period remained relatively stable, starting at 103.9K and closing the quarter at approximately 102.8K.

Facebook

Facebook saw consistent weekly downloads, beginning the quarter with 5.6K and peaking at 6.7K in early December. Revenue fluctuated slightly, starting at $84 and ending the year at $68. Active users showed a steady increase from 173.7K to a high of 202.8K by the end of December, indicating a solid user base growth.

TikTok Lite - Save Data

TikTok Lite maintained stable download numbers, starting at 4.1K and peaking mid-quarter at 5.8K. Active users also reflected a stable trend, rising from 52.8K in late September to a peak of 59.3K in late October, before stabilizing around 57.5K by the end of December.

TikTok

TikTok's weekly downloads showed a gradual increase, starting at 3.6K and reaching up to 4.2K by late October. Revenue varied, starting at $1.3K, dipping to $768 in early December, and peaking again at $1.3K by the end of December. Active users for TikTok grew steadily from 94.3K to 98.6K over the quarter.

Instagram Lite

Instagram Lite's weekly downloads began at 2.8K and saw an upward trend, peaking at 3.4K by the end of October. Active users increased from 35.3K to a peak of 39.7K mid-December before slightly declining to 39.1K by the end of the year.

For more insights and detailed analytics, visit Sensor Tower.